I lead research and product strategy, helping organisations make confident decisions when the picture is complex and the stakes are high.

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My work sits at the intersection of human behaviour, market dynamics and emerging technology. By combining deep research with strategic thinking, I help leaders understand not just what's happening, but what it means and what to do next.

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Over the past two decades, I've worked across healthcare, government, financial services and media, leading research, product strategy and transformation in both B2C and B2B environments, including highly regulated sectors.

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Increasingly, my focus is on the practical application of AI. I help organisations ask better questions of their data, interpret AI-generated insights in the right context and design AI-enabled products, services and workflows that deliver measurable outcomes for real people.

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Whatever the problem, my job is to turn complexity into clarity: evidence that stands up to scrutiny, decisions that land and change that lasts.